Anthocyanin products are derived from the safe and high-quality Yangxian black rice, which is known as 'japonica millet nu' in ancient times

【Introduction of black rice anthocyanins】

Anthidins (anthidins), also known as anthocyanins, are a type of water-soluble natural pigments that are widely present in plants in nature. They are colored aglycons obtained through the hydrolysis of anthocyains.
Over 250 naturally occurring anthocyanins are known, existing in 27 families and 73 genera of plants. Twenty types of anthocyanins have been identified, among which six are common in plants, namely, geranium pigment, centaurea pigment, delphinium pigment, peony pigment, morning glory pigment, and mallow pigment. All natural anthocyanins exist in the form of glycosides, known as anthocyanins, and few free anthocyanins exist. Anthocyanins are mainly utilized in food coloring, but they can also be applied in dyes, medicine, cosmetics, and other fields.
Anthocyanins offer numerous benefits to the human body. Essentially, anthocyanins are potent anti-anthocyanin antioxidants that protect the body from damage caused by harmful substances called free radicals. Anthocyanins also enhance vascular elasticity, improve the circulatory system, and enhance skin smoothness, suppress inflammation and allergies, and improve joint flexibility.
Source: Anthocyanins are widely found in flowering plants (angiosperms), and their content in plants varies significantly with factors such as variety, season, climate, and maturity. According to preliminary statistics, anthocyanins are present in 27 families and 73 genera of plants, such as purple sweet potato, grape, blood orange, red cabbage, blueberry, eggplant, cherry, cranberry, strawberry, mulberry, hawthorn, morning glory, and other plants, and have a certain content in the tissues.

▶ Main Role:
1. Antioxidant
Anthocyanins act as hydroxyl donors and free radical scavengers, binding to proteins to prevent peroxidation.
2. Anti-mutation
Acylated anthocyanins have a potent anti-mutation effect.
3. Preventing Cardiovascular and Cerebrovascular Diseases and Protecting the Liver
Reduce the damage to liver cells, improve blood circulation, restore the lost microvascular efficacy, and strengthen fragile blood vessels.

【Anthocyanin Market Demand Analysis】
Anthocyanin is a type of natural pigment that possesses numerous significant physiological functions and health benefits. It is widely present in nature and has a broad application prospect. With the enhancement of health awareness, technological advancement, and the continuous strengthening of policy support, anthocyanins will be more extensively utilized in fields such as food, beverages, healthcare products, and cosmetics, and the market demand will keep growing. In 2023, the global anthocyanin market has reached 2.64 billion yuan and is expected to grow at a compound annual growth rate of 4.99%. The market size is projected to reach 3.571 billion yuan in 2029, indicating the continuous growth potential of the anthocyanin market.

【Successful case】

▶ Cosmetics: antioxidant and free radical scavenging function
Anthocyanins belong to bioflavonoids, and the most important physiological functions of flavonoids are free radical scavenging ability and antioxidant ability. Studies have proved that anthocyanins are the most effective antioxidants found by humans today, and they are also the most powerful free radical scavengers, with antioxidant properties 50 times higher than VE and 20 times higher than VC. Purple sweet potato anthocyanins have scavenging and inhibiting effects on reactive oxygen species such as -OH, H2 O2 and so on, especially the scavenging ability of -OH is stronger than that of ascorbic acid, and the scavenging effect is dose-dependent with the concentration.
▶ Pharmaceutical field: Anti-mutation function - pending
The role of anthocyanins not only makes plants show colorful colors, but also has the active molecules that reduce the activity of enzymes, anti-mutation and other health functions. Studies have shown that extracts with a certain concentration of anthocyanins can effectively prevent the occurrence of different stages of cancer, but the individual role of anthocyanins is uncertain, partly because anthocyanins are easy to degrade after being separated from stable components such as other phenolic substances for bioassay.
▶ Food
With the development of science and technology, people pay more and more attention to the safety of food additives, and the development and utilization of natural additives has become the general trend of the development and use of additives. Anthocyanin in food can not only be used as a nutritional enhancer, but also as a food preservative to replace benzoic acid and other synthetic preservatives, and can be used as a food coloring agent in ordinary beverages and food, in line with people's natural, safe and healthy food additives overall requirements.
▶ Health care function
Anthocyanins have a variety of health functions, including: protect the body's blood circulation system, remove oxygen free radicals in the blood, help the body to prevent the formation of oxygen free radicals, enhance the integrity of blood vessel walls; The inhibition of collagenase and elastase on the degradation of connective tissue is conducive to maintaining the elasticity of skin and delaying skin aging. Enhance the microcirculation of retinal capillaries in fundus and capillaries in extremities, thereby improving visual acuity; Enhance immune function, animal experiments show that anthocyanins can improve the immune response ability of mice; Anthocyanins can also enhance the efficacy of vitamin C and extend the time that vitamin C works in the body.

Products name	Black Rice extract
Detection mode	UV
Specification	5%-25%
Appearance	Purple powder
Extraction source	Black Rice